Crafting is officially cool. Knitting, embroidery, sewing and a host of other crafts have cast of their unglamorous image and are enjoying a boom thanks to television shows such as The Great British Sewing Bee. And for Rosie Creyke, who started sewing on a vintage Singer sewing machine when she was eight-years-old, this rise in popularity along with her own interest, led to the launch of Rosemary Wild.

Rosie’s interest in sewing has waxed and waned over the years, but it is always something she’s come back to. And as a mother of three, she encouraged her daughters to learn the craft. It was in 2020 when she was unable to find fun and colourful fabric for her daughter to sew her first skirt, that her business idea came to fruition.

Launched online in September 2020 Rosemary Wild, sells colourful contemporary natural fabric and artisan craft kits. Rosie explains; “I have been wanting to launch a fabric retail business for several years and with my youngest child starting school, this seemed the perfect time to do it. I hadn’t quite anticipated launching during a pandemic and home-schooling three young children, so the whole business was launched over Zoom!

A year on, Rosie provides a valuable, local service to  stitchers and crafters in East Lothian selling a hand-picked collection of stunning fabrics and a carefully curated selection of craft kits, both online and from her pop-up shop at North Berwick’s Why Not? Rosie also celebrates British artisans and independent makers with their high-quality craft kits, including East Linton’s The Crafty Kit Company.

Sustainability is important and Rosemary Wild only source natural fabrics which are OKEO-TEX certified and do not contain plastic elements such as viscose. All remnants are sold online – ensuring no waste, and all packaging is recycled. Giving back to the community is also important, and customers can buy specially selected bundles of fabric where a 10% charity donation is made for every one bought. The Bundle of Love donates to Marie Curie and the Bundle of Calm to the Scottish Association for Mental Health.  

Rosie adds; “I’m so excited that I can offer my products to East Lothian, as there is a wealth of people in the county who love sewing and crafting. It also gives people a chance to find new skills too, by trying the craft kits as everything is included in the boxes. It’s such a mindful activity and is so satisfying when you can create your own art.

Why Not?
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