Every business has a story to tell; the inspiration behind the brand, what they do, and why. And, for the local business, this story is even more important. When we shop locally – for either a product or a service – we want to engage with the business, we want someone who knows their business inside out, we want to relate to their story and we want to be treated like a friend.
This ethos certainly rings true for Emma Martin of Emma Martin Photography and Elspeth Fawcett, owner of Yummikeys. For these East Lothian-based businesses, supporting local works both ways, and by collaborating with other local companies they certainly practice what they preach.
Inspired by her children’s obsession with keys, Elspeth began designing a range of stainless steel and silicone baby toys and teething rings, and in 2017, Yummikeys was born. Three years on, the business has gone from strength to strength and as well as selling online, products are stocked in many local shops. Elspeth told me product photography certainly contributed to her success. “I needed to get both product and lifestyle shots in order to launch, so contacted Emma who was based in Gullane. Amazing photography from Emma has been absolutely essential to selling my products and growing an online business. I now have a team of five part-time freelancers and all, but one, are based in East Lothian.”
For Emma, creating a visual story is important and she uses her talent as a family and baby photographer to help many local businesses tell their own stories. Whilst product photography and head shots play a part it’s branding and lifestyle photography which really help bring personalities and products to life. Emma told me she was really excited to be part of Yummikey’s journey. And, both Emma and Elspeth have brought other local companies along for the ride, incorporating local products and venues in the photo shoots. Emma says; “Working with small or start-up businesses and creating imagery to help them sell their products and services and watch them grow is one of the most satisfying parts of my job. I’ve loved watching Yummikeys grow and photographing each new product for online sales, as well as capturing babies interacting with the products during lifestyle photo sessions, is always great fun.”
And with Christmas just around the corner, both Yummikeys toys and Emma Martin Photography gift vouchers make great gifts – keeping it local.