Autumn and winter has a way of sneaking up, and suddenly the frantic search for a cute winter jacket or pair of boots leads to some regrettable last-minute on-line purchases. Many of us are now more-or-less resigned to buying clothes online, but sometimes only a good old-fashioned trawl in an actual shop will do.

Where fashion and shopping for clothes is concerned, just as one size does not fit all, one brand does not fit all your needs either. It’s so easy to shop online, that many of us forget to get off the sofa and wander down our local high street. 

Let’s be honest, what most of us are looking for, is a store with considered labels that can’t be found everywhere, merchandised with panache, in a space which is inspiring, in a nice town with good coffee at arm’s reach. Sound impossible? No! Wilkies in North Berwick has all those things covered.

Scottish-owned independent fashion retailer Wilkies has been part of the North Berwick shopping scene for over 48 years. Established in 1898, the business has evolved over recent years and now stocks a wide variety of ladies fashion, footwear and accessories which spans across many age groups. Karen Forret, owner and managing director at Wilkies, says; “I am a great believer in shopping locally. It’s amazing what’s on offer on the smaller high street. The choice and service offers something the bigger shopping centres just can’t and don’t offer.

Labels range from well-known names like Betty Barclay, Laura Ashley, Joules, Barbour, Superdry and Weird Fish to the harder-to-find boutique labels including Lily & Me, Viz-a-viz, Tigi, Pomodoro and Luca Vanucci. Making this a great shopping secret – since you won’t find  many of these brands in a million other stores, you also won’t find yourself wearing the same thing as everyone else this winter.

Whether you’re after a pair of on-trend winter boots or animal print trainers this season, Wilkies have a seriously absorbing shoe assortment. Stocking footwear from high quality brands including; Rieker, Remonte, Skechers, Lunar, Lotus, Van Dal and Hotter.  They’re also the go-to stop for all accessories, from handbags to scarves.

If you’re after something for the mini-fashionista, then Wilkies have recently started  stocking Kids Joules for age 0-6 years. Their range of colourful and hard-wearing clothing will tempt even the fussiest dresser. Plus there’s a whole host of adorable accessories designed by Rex London.

So whether you’re after a winter wardrobe update, or a statement outfit for a night out, Wilkies pride themselves on offering quality brands and first class service. A unique one-stop-shop. One worth getting off the sofa and on to your local high street for. 


19-21 Station Hill, North Berwick EH39 4AS | t: 01620 893 456