A food and goods delivery service set up by leading Edinburgh restaurateurs to support high-quality, sustainable produce from local suppliers amid the COVID-19 crisis, has now been expanded beyond the Capital to customers in East Lothian.
Chef patron Scott Smith, who recently appeared on BBC’s Great British Menu, and wife Laura Smith are the duo behind award-winning Fhior restaurant on Edinburgh’s Broughton Street. The restaurateurs set-up Root To Market last April in response to the sudden closure of the hospitality sector in the face of the COVID-19 crisis, pivoting their operation to protect their supply chain – in particular for those suppliers who had no alternative routes to consumers. Now available to customers in East Lothian, Root To Market has fast become an important sales channel for suppliers and a quality and convenient alternative to supermarket shopping for consumers – with a service focused on local sourcing, sustainability and fair pricing.
Scott said; “Root To Market is a means by which the fantastic produce that is made on our doorsteps can be delivered directly to customers’ doors. But it has grown to be so much more than that and is now an integral part of our business and will remain so as we reopen our restaurant. What this experience has taught us is that people are a lot more aware of where their food comes from and they are keen to support local businesses. Root To Market offers a real alternative to the big supermarkets and, the fact is, you can get this amazing produce at affordable prices which also gives suppliers a fair deal.”
Among the East Lothian suppliers and producers working with Root To Market are; Mungoswells, Yester Farm Dairies, Phantassie Organics, Chocolate Tree, Buck and Birch and, Seabuckthorn foraged in East Lothian.
Karen Galloway, Business Manager at East Lothian Scotland’s Food and Drink County added; “Last year saw people really connect with where their food comes from, take a greater interest in local food and want to support their local food producers. East Lothian producers and their fantastic products are a key part of the Root to Market product range and now more people will be able to benefit from having these products delivered directly to their door.”
ROOT TO MARKET