From humble beginnings as a pop-up shop, NB Dogs has fast become East Lothian’s premier dog boutique, welcoming dogs of all shapes, sizes and temperaments (and their humans too!). one-stop-shop for the discerning mutt (and other creatures)-about-town!

Tucked into a corner of Fenton Barns Retail Village is NB Dogs – an independent retailer of premium dog products, training aids, bedding and natural dog foods. Beginning life as a pop-up shop in Whynot? on North Berwick’s high street (where it still has a presence), business quickly grew and owner Natalie Bruce opened East Lothian’s first Dog Boutique at the Fenton Barns location in June this year.

Natalie who studied Criminology at university, began working with dogs, running a professional dog walking business and volunteering for dog rescues, whilst her children were young. She says; “Running a business is so much more than just making a living – it’s the passion behind what we do. For me, that passion began in my 20s. I had always loved and cared for animals but there was a point in my life where I realised just how much I needed dogs, and just how much dogs need us too. Although I loved my career in social care, I always came back to working with dogs.” Having worked with dogs for several years, Natalie noticed that most of her clients would travel to Edinburgh or buy their premium dog food online. Her passion for dogs and dog nutrition led her to question why healthy dog food and supplies were not available to dog owners locally, and NB Dogs was born. 

It may not look like much from the outside, but walk through the door of NB Dogs and the warmth from the wood burning stove hits your cheeks and you’re greeted with warm smiles. It’s not your traditional pet shop – the inviting and calming space is tastefully decorated with rustic handmade furniture, potted plants, sheepskin and a comfy Chesterfield sofa to relax on. Dogs of all shapes, sizes and temperaments are welcome. In fact, NB Dogs has become a hub, a cosy environment, where dog owners can network, seek advice and attend monthly workshops with dog trainers and other pet industry professionals. Natalie explains; “Our mission is to create long-lasting relationships with each of our customers. We are passionate about dog welfare and this extends to a commitment to help owners foster a full and rewarding life with their dog. Our website recommends local dog trainers who use positive, science-based methods and we hold monthly workshops to support dog owners too.” NB Dogs are also committed to the environment including using less plastic, and customers are encouraged to use their own bags and buy treats in bulk.

With on-site parking, a warm welcome, friendly advice and a gorgeous array of premium products, it’s a boutique worth popping in to. Your dog will thank you!

WhyNot? High Street, North Berwick
open: Mon to Sat 10am-5.30pm | Sun 11am-5pm
Unit 2, Fenton Barns Retail Village, North Berwick
open: Tue to Sat 10am-4pm | Sun 11am-4pm